Back to blog
The Residence Collection has been honoured with the ‘Most Creative Campaign’ award at this year’s FIT Show Awards 2025. An award which recognises the outstanding impact and innovation of its multi-channel ‘Make it a Full House’ campaign, which was on display during the show.
The campaign, centred around the launch of The Residence Collection’s brand-new open-in timber alternative door, was designed to drive traffic to their FIT Show stand, introduce the full product portfolio and generate quality leads from fabricators and installers. The key message – enabling customers to create a complete “full house” timber alternative solution with Residence windows and doors – resonated strongly across the industry.
From concept to execution, the award-winning Make it a Full House campaign utilised a fully integrated marketing strategy from start to finish. Highlights included an intrigue building social teaser series, PR activity, teaser advertising across all industry magazines, a bespoke landing page and a stand packed with personality – including live demonstrations, engaging presentations and exciting evening entertainment from magician Jake Banfield, an Elvis tribute and a buzzing roulette table.
Jo Trotman, Marketing Manager at The Residence Collection, said: “We’re incredibly proud to receive the ‘Most Creative Campaign’ award for our work at the FIT show. The Make it a Full House campaign took a group effort to pull together, and the detail and thought that went into it really paid off. The team worked tirelessly to bring it to life across every channel, and the response from the industry has been phenomenal.
“For us, this is the cherry on top of a great campaign which not only generated buzz but also delivered tangible results on the ground, significantly increasing footfall at the stand and contributing to our lead generation.
“We would like to say a big thank you to all our customers and suppliers that were involved in the preparation for FIT Show 2025, as well as each and every member of the team back at The Residence Collection, as this win is for every person involved.”
@residencecollection
